Podcast Season 1 ยท Episode 10
Creating a Startup
Creating a Startup is hard! Learn from the experts who have created great startup companies. Everything from an LLC to Stripe's new C-Corp tool Atlas.

Questions
- You have all founded companies surrounding web development, and I have watched you become successful over the years. Can you think back to the moment you made this decision and why?
- What is it like leaving a good paying corporate job and going out on your own?
- What Challenges did you face?
- If you have a partner what was it like negotiating a business that you created?
- How do you make everyone happy when you start that partnership?
- Did you need to establish a percentage between your partners, how did you determine this so it was fair?
- How did you structure your company? C Corp, S Corp, LLC
- Did you use A lawyer or Online (Stripe, Legal Zoom, incfile)
- What state did you incorporate in?
- Business Tools your using
- Pre-sales documents, like Statement of Work. (PandaDoc)
- Accounting (Deskera, Quickbooks, FreshBooks)
- CRM (Deskera)
- Have you ever sold your startup?
- If you have, was that challenging emotionally?
- Would you ever consider selling your current company?
- You each seem to have both a product and services, can you talk about how you calculate the pricing within each?
- To get more business and revenue flowing do you find yourself adding 1099 employees at times to cover a sale?
- Do you have people doing the selling, or do you find that people are often reaching out to you for your services?
- Are you still programming?
- Do you do your own podcast editing?
- Do you produce your own videos?
Picks
Alex Patterson: Stripe Atlas
Alex Patterson: IncFile
Brittney Postma: Start Freelancing Today by Kelly Vaughn
Brittney Postma: Shopify Blog โ How to start a business
Aaron Frost: Favorite TikToker
Ali Spittel: Ladybug Podcast
Kelly Vaughn: Atomic Habits
Tyler McGinnis: Financial Intelligence