Podcast Season 3 Β· Episode 2
How to create a Conference with Clark Sell
Clark walks Brittney through what it is like to start a tech conference, how hard it is to scale, and the impacts the pandemic had on attendees.

Guests
Questions
- Can you tell us more about yourself?
- What made you want to start a conference?
- One of the things that makes your conference unique is the family friendly aspect, with activities for kids. Where did that idea come from?
- How did the first conference go?
- How did you start getting sponsors?
- What happens when tickets donβt sell?
- What pieces go into running a successful conference?
- How do others get involved or submit a talk?
Clark thoughts ( In no order )
- THAT Pillars, Mission, Vision
- THAT Online vs THAT Conference
- IRL vs Online
- Why in person matters
- 4 Pillars of community. Members, Contributors, Sponsors, Vanguards
- User Groups are dying
- How to speak, why to speak, what to do at a conference
- Give, Give, Give, Get
- Supporting one another.
- Where have I failed as an organizer?
- What people donβt realize about a conference
- Contracts
- Costs
- Business
- Invest in yourself by compounding your learning time. Alex Hormozi
Picks
Brittney Postma: Minecraft
Brittney Postma: Skeleton.dev
Clark Sell: reMarkable
Clark Sell: Sunsama
Clark Sell: Make Time, Jake Knapp and John Zeratsky
Clark Sell: 100 Quotes that will change your life